What you didn't know about coffee: Asher Yaron at TEDxUbud
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Published 2012-06-21
With Balinese coffee farmer friend I Nyoman Wirata, Asher created F.R.E.A.K., that is, "Fresh Roasted Enak (delicious in Indonesian) Arabica from Kintamani," which is involved in all aspects of the coffee business "from the cherry to the cup." Asher also has plans to use pure spring water from Kintamani to further improve the flavor of their coffee and return a percentage of the profits to community projects in the Kintamani region. Asher's upcoming venture: Coffee University.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.
All Comments (21)
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i like the way he throws the coffee cherries to the audience at 2:45. It is the same way i feed my chicken
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Why all the negativity? This guy seems very passionate about this subject, and I think it's truly amazing.
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I am blessed to live Puerto Rico then. We still grow, roast and locally consume coffee. I'm proud to work as a barista at a local coffee shop where we get the freshly roasted coffee directly from Jayuya, roasted in the last 24 hours and used within a week. Trust me, we puertoricans drink a lot of coffee! HAHAHA. <3
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Here in Ethiopia , Coffee matured coffee beans from the plant collected ,dried in a natural sunlight. Then seeds removed from the fruit by pounding ,washing and then naturally dried in an open sunlight and air. Then stored in a sacks or containers for use as a coffee drink .If you want to drink coffee fresh,roast ,pound as a coffee powder, then boil water on demand , add coffee powdere on to the boil in a special tool called "JEBENA " which is traditionally clay made equipment that every household culturally have and using for coffee only. In this way coffee keeps its natural taste and good for using
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He didnt forced us to buy, although some people see this as a marketing strategy, I see this as an additional information about coffee which is very useful to me. The point is, I learned something.
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I remember staying in my aunt's house when I was a child, and the smell of fresh roasted coffee that she use to roast in her backyard will stay with me forever, not of course to talk about the taste of fresh roasted coffee that by the way she had harvested from her own small coffee plantation! Wow! Thank you so much for the talk!
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i thought this was going to be about how bad coffee is for me ... whew! i wasn't ready to quit...
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I used to hang out at a coffee house where the coffee was fresh roasted on site. I spent a lot of time learning about the craft. This may appear to be a commercial, but it provides information that most people never hear about. I'm glad TED decided to allow this talk.
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I had coffee from a plantation in Bali. They made it over a tin pan. They also made ginseng tea. It was phenomenal.
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All you need to roast coffee is a 75c pan, invents another roasting machine....
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There used to be an Iranian guy who had a very small coffee shop here in my town of Cotati california. He would daily roast is own coffee beans and then take his time brewing the most delicious cup of coffee I've ever had in my life. It was a sad day when he moved away. After watching this I'm going out to buy some beans and start roasting my own. I don't know why didn't think of it before
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I have been roasting coffee for 20 years at home. Just a stove top popcorn popper and understanding the relationship between stove setting and temperature in the pan. A beautiful experience every time. I prefer a cowboy cup. 12 ounce cup, 1 standard scoop of ground coffee slightly rounded, and 10 ounces of just about boiling water.
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The words "superfood", "life" and "enlightenment" are red flags in an information session. They usually hint towards a network marketing business and/or an overpriced product.
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I'm sold. I am searching for green unroasted coffee beans right now and have plans of using my whirly pop popcorn maker to roast them. I can make popcorn without burning it. I already grind my own grain for making breads, I can't believe it never occurred to me to roast my own coffee beans. I LOVE TED talks! Every presentation has the possibility of changing my life is some way.
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"I can tell by the way it feels in my body that there are so many health benefits to coffee that haven't been discovered yet" lulwat? Sounds scientific...
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Excellent video. I have one small suggestion. Espresso isn't a measure of "roast", it's a dark roast that is a "grind", a very fine grind. ALL coffee goes stale very quickly after grinding, but espresso moreso because it is so finely ground. The ultra fine grind gives much greater surface area, which goes stale much faster.
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This is the kind of stuff that comes out of my mouth after a nice hot cup of coffee. The gentleman is well caffeinated.
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I learned something as I always do from every Tedx, but this definitely felt like listening to a traveling merchant presenting at Costco.
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Hi Asher, Thanks for the inspiring talk about coffee. I have grown up with coffee and watching my Father rost coffee in his factory in Redfern Sydney to supply restaurants and cafes, he had a coffee shop in Kings Cross in the late 1970s, My Aunty had one of the first Coffee Shop in Kings Cross in the mid-1960s. Back then Coffee was a bit of an unknown thing to have "real roasted Coffee out of a real espresso machine". I love your self coffee roaster and would love to find out more. I also love Bali and its people.
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Why did I have to wait 60 years to eventually find out the truth about coffee? Well, it is never too late! Thanks a lot. Very inspiring.
