2024 Chevy Silverado 3500 VS 2023 Ford F450: Why Chevy Doesn't Build A 4500 With A Bed

Long post ahead but hear me out. I have a background in marketing and my observation is the pricing difference comes down to how Ford and Chevy are positioning their trucks in the CONSUMER market. Simply put, Ford is positioning their trucks as premium products and Chevy has decided to position their trucks as the value leader. Ford is always emphasizing where their trucks are best in class; like light weight aluminum body, most powerful gas V8 engines, most powerful diesel engines, highest tow capacity, highest payload etc. Ford also offers luxury features not found on Chevys like panoramic sunroofs and massaging seats. Chevy is going to market their trucks as the alternative that gives you 90% of what Ford can do for less money. Chevy is going to focus more on their truck being for the average Joe and their history of building hard working trucks. You won't ever hear them say "best in class" (because they aren't in most categories) but they will advertise their trucks towing and carrying heavy loads with a blue collar guy behind the wheel. This is to emphasize that a Chevy can do that also but for less money. They will also appeal to their loyal fan base. However, notice that in the commercial area Ford flips it and is much more competitive on price with Chevy to position Ford as the better value. They will have a XL at a very similar price as a Chevy WT but still have the best in class advantages. More power, payload and tow capacity than Chevy for almost the same money. Here the Ford will look like the one that gives you more for the money. You also have to look at the entire product lineup to see how this is playing out. Over at Ford you have your regular Fords but also the Bronco, Bronco Raptor, F-150 Raptor and Raptor R and the upcoming Ranger Raptor. Chevy has the ZR-2 for the trucks but nothing to compete with the Broncos. And even then the ZR2 it's not really a direct competitor for the Raptors. Here you can see how Ford is positioning Ford trucks as a premium product. That Ford logo on your XLT F-350 is also on that Raptor and Bronco that everybody wants. Most business scholars will tell you Ford has the better strategy. People will buy what they can afford but will always aspire to have the premium product. Ram has done this transition brilliantly. Ram used to be the cheapest truck you could buy but they slowly and methodically reinvented Ram as a luxury truck. And to solidify that premium product affiliation they came up with the TRX and Hellcats as halo products and pushed the Mopar name to tie all the brands together so you know Jeep, Dodge and Ram are the same company.  You never want to have the product people settle for, you want to have the product people want.

The 23 Ford F450 with 6.7 HO, wide track turning , Dana M315 rear axle with 4.30s is hard to beat. Ill take the Ford, but you have a nice chevy.

I grew up a Ford person but I ordered a Silverado HD just because of all the options I can add for the price of a basic XLT. Ford doesn't let you option out much without moving up trim levels.

I traded in a F450 Lariat for a 2024 High Country drw 12 days ago. No regrets so far.

You forgot to point out that the ford’s leaf springs are also thicker than the GM leafs. So more leafs isn’t just flat out better.

you reduced your payload on the Chevy with the additional wheel and tire weight.

I like that Ford front end!

I just bought the 24 LTZ 2500HD duramax and i love it. I love Cummins and power-stroke also! It comes down to preference. I don’t like the Bosch fuel pumps or the greatly needed transmission update for the 6 speed in the RAM. Might as well have a three speed on the column!😂

Take a Peterbilt truck and de-rate it; It still will has more power more braking, better tires just tows better, The same with the F450.

F450 is a better truck but that price tho. Limited f450 at the same price as gm and dodge I think most people would choose the ford.

Honestly for me it’s the hood scoop on the Chevy that gets me every time… love my 20’ LTZ Dually

Great video man but I’m still biased on my Ford F450. I just love that truck man. It’s a great truck with that great pulling capacity.

Great comparison video JB. I think I would get the F-450 XLT vs. XL.

I have never pulled into a place that I couldn’t get in because I needed more turning radius. Nothing you can say that would make me pick the Ford over your dually😂

The Ford F450 is the king of all trucks. It's a beast and can tow a ton !

Thanks for the video. I have a '24 3500 LTZ. If your differential holds extra fluid, the cooling fins are not as necessary. I like the information screens (measurements) on the Ford's screen. Apparently, user feedback is why the Chevy's HVAC controls are not digital. My Chevy has 360-degree camera views. Yes, the Chevy should have a larger fuel tank. Titan fuel tanks offers a 60-gallon version.

Sweet truck man! I'm partial to Rams but man that blacked out chevy on 37's looks 🔥 👌

You might as well get rid of your spare tire. It’s just adding weight at this point

The bed view camera should come with the gooseneck prep package. GM forces you into expensive option packages to get it.

Your Chevy looks nice but my next truck after the F350 is a F450 Lariat rigged out with the HO 6.7 and gooseneck options. I will get a lot of the niceties that I want without the higher trim level, cost will be higher but the turning radius is important when hauling. I have kept my truck mostly stock except for adding a 12k winch. Will make it easier to sell. Enjoy your videos, keep up the good work.