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Published 2019-09-10
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Why is product video presentation important in modern e-commerce/product marketing?
Research says that product videos makes your company more trusted and increase sales. Videos, in general, are great for your SEO.
- Product videos increase the likelihood of purchases by 85%.
- Viewers are 1.2 times more likely to think more highly of companies that offer product videos on their pages
- Video content on pages can contribute to a 157% increase in organic traffic from search engines
Video is insanely popular, yet using video is still one of the most under-utilized e-commerce strategies. If you want to take your e-commerce business to the next level and blow past your competition, you can't afford to ignore the power of incorporating video into your mix.
Video marketing definitely increases leads and conversions. If you’re not using video marketing yet, you’re missing a huge marketing opportunity. Businesses incorporating video into their marketing strategy see higher audience engagement, increased click-through rates, and higher conversion rates.
The bottom line is that video is fast becoming the king of content marketing. For those who are still not using video for their marketing, now is the best time to start.
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