What AMD Needs to do to get back 50%+ Graphics Market Share

AMD needs marketing, a lot in fact.

AMD's R9-Fury and Fury-X WOULD have been successful if they priced correctly at $450 and $550(and air-cooled) respectively. This would have been a repeat of the Radeon 4850/4870 vs Geforce GTX 260/280. Nvidia priced the 260 and 280 $450 and $650 respectively. The 4870 came along at $300 and for the most part kept up with the GTX260 and occasionally passed the GTX280(in Grid and a few other games). This forced Nvidia to send refund checks and lower prices. The Fury-X at $550 would have been a perfect repeat. Cheaper than nVidia's #2 Card (the GTX260/GTX980-Ti), about as fast as the #2 Card from nVidia, and can occasionally take on the top of the line card(GTX280/Titan-X) in one or two games. Back then it made more sense to get two 4870's(if you can find them) and crossfire, than to get ONE GTX280. Had AMD priced and configured the Fury-X correctly ($550 and Air-Cooled) the Fury would have been a shining success much like it's ancestor. AMD's greed for an extra $100 by tacking on an unnecessary $30 water-cooler is what hurt them most.

I think that it's utterly ridiculous that you believe AMD needs to beat Nvidia's best by 30% in two consecutive generations to win back market share. The days when flagships beat other flagships by 30% is completely gone in the GPU space, that's never going to happen again. AMD needs to work smart not hard, they don't need to have the best product on the market to gain market share, Nvidia has proven this with the 600 series and the 700 series. They won market share all the while having less competitive products than AMD. AMD needs aggressive sales people, and an aggressive and well funded marketing team of killers. They need to have constant well constructed and prudent criticism inside the fold before each product goes out. The pump whine issue found on some Fury X cards is a good example. It wasn't nearly as bad as some of the Nvidia directed press painted it out to be. But that's what Nvidia does, it drives the talking points in the press. They control the market, they know what they're doing. It's highly immoral but it's also highly effective.