Justin Bieber - Yummy (Official Video)

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Published 2020-01-04
Changes Out Now: justinbieber.lnk.to/Changes

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Production Company: OBB Pictures
Directed by: Nick DeMoura
Co-Directed by: Jordan Taylor
Executive Producers: Justin Bieber, Scooter Braun, Allison Kaye, Michael D. Ratner, Scott Ratner, Miranda Sherman, Kfir Goldberg
Choreography by: Sienna Lalau
Editor: Jordan Taylor

#Yummy #Changes

Music video by Justin Bieber performing Yummy (Official Video). © 2020 Def Jam Recordings, a division of UMG Recordings, Inc.

All Comments (21)
  • @Lucho0190
    Could it be that the video initially shows J entering the party through the kitchen because he wasn't just another guest, but rather a “dish” that was going to be served?
  • @bbuentello4
    All these child stars growing up to be “crazy” or disturbed” have seen the darkest of places of evil. My heart goes out to them all may they heal from what the industry has done to them.
  • - Justin Bieber walks through the kitchen to get to the dining area. I'm pretty sure the other rich guests did NOT to that. Justin walks through the kitchen to symbolize that he's something to be served to the rich people. - Justin's hair and clothes are pink to symbolize the way he was "appetizing" for the rich predators around him, hence why he's not dressed up like the other rich people at the dinner party. - The children are playing music for the rich adults to symbolize a way in which those children serve them. - Justin is the only person in the music video who even pays attention to them. The other adults seem to not care about them and are only waiting to be "served" by their music. - Justin sits down by the table amongst the rich adults. The guy on Justin's right is meant to portray John Podesta. - The rich adults are dressed have all got a very over-the-top, grandiose, camp and slightly creepy fashion styles. They do this to show the most uncomfortable, eerie and predatory side of rich people. - Pay attention to Justin's body language throughout the whole video, especially when sitting at the table. The body language and facial expression he chooses to use seem to signify that he shrugs off the importance of the rich people and sees right through them. His playfulness seems ironic and ingenuine, because he knows how awful the other dinner guests really are. - Then they get served the gross-looking food, which is a metaphor for children. From this point the energy at the dinner party gets gradually more intense and they even start tossing food to each other, which is a metaphor for how children gets tossed around from abuser to abuser. - "You're incriminating, no disguise. You ain't ever running low on supply" - these lyrics should be paid extra attention to. I don't think I need to mention why. However, pay extra attention to his body language and facial expressions when saying those exact sentences. He looks seriously into the camera and for a moment loses his playful energy. It looks and sounds like something he's accusing someone of, not a fun compliment he's giving to his girlfriend. The background is also darker while he says this. - For brief moments in the video, his face gets morphed. This is a metaphor for being drugged by a rapist. - When the lights are off and the partying begins, the adults start feeding each other in extra gross ways for brief moments. The tables also suddenly looks like a mess. I think this is a metaphor for the climax of the abuse process (sorry for being graphic). - After the party is over, the room is a complete mess, with only Justin and Podesta left in the room. Podesta might be there to symbolize his extra power and prominence in this exact...phenomena. - At last, Justin shows a picture of himself below a piece of cake with the word "yummy" below him. This is to symbolize that he was a victim of sexual abuse. This also implies that the other dishes also symbolized other children. Please comment if I missed something! By the way, does anybody know the meaning behind the cat?
  • This whole video is a message...he comes out the kitchen (like a dish) instead of coming in the entrance as a guest, all these ppl sit at his table and They're eating off each others' plate, when the lights go down all the older ppl move out the way while the younger ppl dance and perform as older ppl cheer them on then lights come back up and we see a plate with cake on it and cake disappear to reveal a young pic of Justin and the word "Yummy"
  • @chaseray7321
    Bro when it flashed to a plate with a picture of himself as a child with the word “yummy”… holy shit he basically just straight up said it
  • @cola263
    If you think about how the rich adults are just sitting there taking bites out of the "dishes" and at the very end it flashes beibers young face on a dish. I think hes saying him and other children were the "dishes"
  • @vitorlucindo
    Yummy, it is a clear representation of the harm caused to “Justin”, and other “Child Stars”. We need to stop the industry. No more abuse.
  • the message in the video was terrifying, used to think it was dumb but then i realized that these things are real and celebrities dont have many ways to communicate it to us
  • @conigliana
    that final shot of the picture of his younger self on a plate gave me chills
  • @Wladimir6141
    -All these Pizzagate theories and everything from Hollywood is already giving me nightmares, it literally makes you realize that the entire industry is rotten; -; And the death ticks of celebrities the 27 years will have some relationship ??????
  • @BeBeHu
    So much respect for JB to expose the industry!! All that old ppl eating, playing with food and young kids performing is so disturbing
  • I can remember behind the scenes footage of the making of this video and Justin was on the floor crying 💔
  • @pinkturtle2016
    This video brings me chills...I hope that every dark secret gets exposed
  • @Dan-eb5zy
    He’s been trying to tell everyone!
  • @lenobrown91
    “Your incriminating, no disguise & you ain’t never running low on supplies” 🤯
  • @666graves
    I always found it weird how it felt like he low key sabatoged his own career but now I see there were so many more pieces
  • @RuxMotivation
    This song now makes total sense with the new diddy allegations...