How to Talk About Price or Budget Using Price Bracketing

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Published 2018-10-18
How do you talk about the price of your services? What is price bracketing? Why should you say a price before you show a price?

In this video, Chris Do talks about the importance of why should say a price before you waste any time creating a proposal.

Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: ftris.me/oTTC

#PriceBracketing #PricingCreativity #PriceAnchoring #TheFutur

Pricing Creativity by Blair Enns
www.winwithoutpitching.com/pricingcreativity/
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—
Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras
Live Editor– Erica Pead
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely
Futur Theme Music – Adam Sanborne www.adamsanborne.com/
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne

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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank y

All Comments (21)
  • @thefutur
    Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: ftris.me/oTTC
  • @SuperDennis1271
    It would be interesting to see Chris help a designer to land a client in real time, maybe telling them what to reply in their emails and breaking down what gets said. Awesome video as always!
  • Bracketing is giving a range of price, the highest point is your anchor and what you should say first. The key here is not to sell, but to frame your client's prospective, and let them pick the price (which is probably gonna be high since you used anchoring with the highest point) then work around this high and profitable territory you just created to close the deal. That's what I got from these 7 mins..
  • @AnaMarcu
    I am slowly starting to get it...after watching these videos for about 3 years. I think the the hardest thing to get is not what to say in those moments, but the state of mind/confidence you need to be in those moments. Than, the words come out naturally, ❤️
  • I like how you're teaching every designer to raise their price. You're increasing the market value for all of us this way, and we can only increase it if we do it together and say no to low prices.
  • @linoramalho2291
    2:05 "Because you want the client" "You're making it look like you're helping them" That lady hasn't been following you for that long xD how I laughed.
  • @Nathepcrun
    This is insane, coming back to see this again after 2 years.This had helped so much in running my own business. Come back to see this at a different point in my career, it still helps me growing. Thank you Chris and the team.
  • @techyjho
    I can relate on what you said at around 6:25. When you said you got excited and maybe built something (in your head) that the client might not even need. It's a habit that I have whenever I am introduced to a project. My brain automatically thinks of some features that I might put in the project. It might be a good thing at some instances but I'm guessing not in this kind of scenario. By the way, thanks again for this Chris! Excellent video as always! :)
  • @TravisTraps
    Chris Do might be my favorite person on YouTube... zen master!
  • @SamuelKamugisha
    I really love this.. Starting with the big figure first in the price range is GOLD.
  • @Ocpainters
    Chris Do, i’m a painter by trade , it’s been 3 months i decided to work my own leads & grow from there . I love helping people i don’t look for a sale profit i bring value to them . i’ve been following you close to a year. Today was my legitimate estimate using your technique especially this one on this particular video. i just close my estimate with my client anchoring with a higher bit and he came down to my charge . THANK YOU CHRIS
  • @metalrose313
    This video about pricing is amazing, same with all their other videos that talk similar around this topic. This could really help me when I talk about pricing to my clients in the future.
  • @pahuana
    I'm glad to see people older than me taking your advice Chris, sometimes I feel like I'm too old to start all over, even when I have a lot of experience I feel like being old is some sort of a crime on this industry, and I'm only 35.
  • @zerpakia
    It was awesome to see those people thanking Chris at the end, I would definitely try to give him a big hug because of how much of a great mentor he has become for me. Greetings from Venezuela folks, I love your work, wish I can meet you guys IRL someday and hang around talking about problem solving, people, money and doing crazy stuff!
  • @juangermano8179
    How long was this talk? This video is only 7 minutes and the guy came out with a hell of a lot of vualuable information for everybody. Can't imagine what it would be like to be in front of Chris for a hole hour. You'll leave the room wanting to sell logos for 600k.
  • @LeoPlaw
    I wish I had found you years back! I've listened to so many other sales / negotiation experts, with their explanations and stories seeming like an eternity in comparison to what your videos deliver in under 10 minutes. I think the fact that you role play with the people gets the message across on point. The key is, I believe, you allow in the role playing, people to make their usual mistakes (those that most of us make) and then back it up and play it again as it should be. The idea, the knowledge goes from abstract to something one can identify with... learning from other people's mistakes.
  • @MrNikArt
    This is just amazing. The amount of energy and positivity this guy can combine and output is unbelievable. Thank you so much for the inspiration and knowledge.
  • This is pure gold. It's a much genuine down to earth approach to selling than other aggressive sales video channels I see. I subbed!