The 4 Year Stretch That K*LLED RAP

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Published 2023-11-19
In this video we'll cover how hiphop has been declining for the past years from 2019 when artists like Lil Baby, Gunna, Dababy, Juice Wrld, Meg The Stallion, Pop Smoke, Roddy Ricch, Polo G, Lil TJay, NLE Choppa were lit through 2021, 2022, and 2023 with the rise of Pooh Shiesty, Yeat, Ice Spice and Glorilla. We'll also examine the role TikTok and streaming services like Spotify and Apple Music played in this 4 year fall off.

0:00 Intro
2:54 2019
4:30 2020
5:52 Quarantine
9:51 2021
11:03 Mainstream Drought
13:01 The TikTok Problem
16:22 2022
21:09 2023

All Comments (21)
  • @newschoolstories
    If anyone is looking to make some extra money email newschoolstoriesinfo@gmail.com/ with your editing fee for 20 minute videos and links to some of your previous work
  • @ACEHIGH-qt3jh
    Hip hop isn’t dead the mainstream just pushing garbage. It’s plenty of underfunded artists pushing the curve with no budget to get the music heard
  • @4thgear83
    It hasn't just been happening in the rap industry, it is the ENTIRE music industry that's been lacking and falling off
  • @kazpaapzak8637
    I think being put under lockdown for 1-3 years and forced to rely on social media more and more has severely impacted the way we consume art in a negative way.
  • @wilkiebaggins
    These last few years got me listening to country music more, that’s when you know raps struggling 😂
  • Everytime I listen to Sexyy red, I am more than certain we have reached rock bottom in the music industry
  • @Hennessyfather
    im a old nigga thats been listening to hip hop my whole life. This conversation has been going on since ive been alive it feels like. When soulja boy and that dance wave started, they said hip hop was dead. When the jerkin skinny jean era started, they said hip hop was dead. when drill kicked off in 2012, they said hip hop was dead. When the 2016 clout era started, they said hip hop was dead. and now we're in the tiktok era, they say hip hop is dead.
  • @Earphoric
    It's the entire entertainment industry that's failing. Music, movies, TV shows. They aren't giving people what they want. They're trying to tell people what they want and hardly anyone is buying it. Still good music and movies out there, even TV shows, but none of them are being paraded by mainstream outlets.
  • @anap3333
    It’s not just rap/hip hop, i have the feeling it’s happening with a lot more music
  • @liammurtagh8122
    I think we’ve really just gotten to a point where people are sick of being told what they like. The giant media conglomerates that were the tastemakers of culture for decades are quickly becoming archaic. Nobody cares about tv, award shows, etc. They want to consume the music they want, on their own time, free of corporate influence. Rap being the most oversaturated and by extension least innovative genre right now is leading to more people not giving a fuck about the music that’s being forced down their throats.
  • @dbjones254
    People are starting to realize that these lyrics about killing people and drug use is having a negative impact on our health. Mentally and physically. We see all these rappers overdosing and getting shot and want nothing to do with it.
  • @hevvyserve
    the decline started with the “type beat” era of production to me.
  • @yeayuki9897
    i think we also need to acknowledge that we lost a lot of our rising stars in a 4-5 year time period.
  • @NellonDesign_777
    Loosing Pop Smoke was a big blow. He could have gone the distance
  • @stuts2371
    This is why we need to start getting sick of social media and actually try to enjoy the real world
  • @dmw7681
    It’s all music. The reality is, we have too much access to music now. To the point where we can’t appreciate it or miss it. Once upon a time you actually had to buy albums and could only listen to it at convient times. We have access to music 24/7 now, and can listen to whatever we want from just a few clicks. Music as a whole isn’t appreciated now. How you consume music is important
  • @finx1871
    It’s just mainstream that’s trash. If you ignore that, there is plenty of great music that’s put out there.
  • @315lucienthesky
    This stuff happens in cycles. We just got out of a decade-long creative boom in the genre so it's only natural we're in a lull period now. Someone's gonna find the new sound within the next 5 or so years most likely
  • @smoqueed4l483
    When people understand that rap is the twin to singing, then they will understand that rap will never die. It is something beyond the word “genre”.
  • @codyhansen7600
    it's never a bad thing having the mainstream music industry turn its back on you, it promotes a healthy underground as well as people who actually want to do it not for the money, but because its what they actually want to do and they love doing it, music isn't about getting rich and it never should be