Whatever Happened To Sony TVs?

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Published 2024-04-22
Sony is one of the most iconic electronics makers in the world. From the Sony Walkman and TVs to cameras and the PlayStation, Sony is a dominant player in a wide array of sectors. One sector in which they’re not doing so well though is TVs. For the longest time, Sony was the most dominant TV maker in the world. In 2006, they lost this title to Samsung, and it’s only been downhill for Sony ever since. In fact, Samsung has now held that title for nearly 20 years and Sony has fallen all the way to 5th place in terms of market share. Currently, they only control a mere 5.7% of the market from what used to be 15% back in 2005. This video explores the various reasons why Sony lost their lead within the TV market and if the electronics giant will ever return to their former glory.

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Timestamps:
0:00 - The State Of Sony
2:24 - Losing The Edge
5:43 - Marketing Powerhouse
8:50 - The Rise Of China

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All Comments (21)
  • @JoloNavarro
    We still have our Sony Bravia TV that was bought a decade ago. Still works like a charm!
  • @DK-ox7ze
    Actually Sony never lost the best picture quality crown. Even though it uses Samsung and LG panels, in terms of pure picture and audio quality, Sony is still the best. And now they are only targeting the premium end of the market, which makes sense given the massive shifts in the TV industry.
  • @GaretZaugg
    I bought an “open box” Sony TV on EBay for $2,200. It didn’t power on. Surprisingly, Sony customer service shipped me a $4,500 TV to replace it. I was so impressed by the customer service and quality, I bought a second for my game room and am now a Sony loyalist.
  • @Evil.Totoro
    I have had 3 different Sony flat screens ranging from 15 years old to 4. All work perfectly and I couldn’t be happier. Hope Sony is still making TVs when I need to upgrade years down the road.
  • @MYDOESofficial
    I've been living in the Philippines for 6 years now, and I've noticed that most TVs here are from Chinese brands. Samsung and LG seem to be the popular choices for higher-end models. Interestingly, the only Sony product I see widely recognized is the PlayStation.
  • @sohigh10
    I still love my Sony Bravia OLED. The way they calibrated the panel makes it look so much nicer, more natural and impressive than all the fake sharpening, overblown highlights and ridiculous saturation commonly seen in other TV's in stores.
  • @Technobitz
    They decided that they would focus on the higher end tvs and they are known for their performance and processing
  • Sony use Samsung oled panels also. In fact the best TV currently on sale is the Sony oled that uses a Samsung oled panels.
  • @Thumper68
    I can tell difference between coke, Pepsi, Dr Pepper by smell alone 😂
  • @lawball1727
    I have 2 SONY TV that I bought in 2012. Both are still going strong, beautiful life like pictures. The build quality is excellent with Gorilla glass screen in all Black (KDL- NX720). Even when the TV is off, it looks like a work of art ...simply beautiful.
  • @PavelGramatikov
    Sony's high end TVs are still the best out there. They might be buying their panels from other manufacturers but their quality, tuning, and processing are above everyone else's.
  • @PanteraRossa
    I think Sony just saw they were getting out competed in TV and pivoted towards Cameras. For about 10 years now Sony has made incredible advancements in pro video applications and grew their market share tremendously.
  • @rishi0299
    The Sony A95L is still the best screen I have ever looked at.
  • @jaseaquino
    Sony TVs seems more premium feel, despite I hate the operating system they're using (Android TV/Google TV) as it is notorious for being too painfully slow.
  • I think people don’t realize that Sony isn’t just into TVs. it’s the largest sensor manufacturer in the world, largest music label out there, the number one professional camera and the #1 full frame consumer camera manufacturer, professional monitors for grading movies, and regarded as the number one tv brand in picture quality the last 5 years in a row won. Sony just doesn’t make everything out there, they stick to entertainment in home and the professional entertainment side and electronics used to create and capture the content people watch daily or listen to daily and more
  • @joeyp1927
    The problem with Sony goes across all their products, even their very best ones: they don't properly promote or distribute their products, and issue pointed out by the Wall Street Journal back in 2014 when Sony released an Xperia phone. It said that Sony was producing great phones, but "too bad no one knows about them...Sony needs to do something about distribution." One of the best mobile phone analysts, engineer Tomi Ahonen, reported that Sony's phones were ahead of Samsung and Apple's iPhone often by a year - but again, no one knew about them, saying that Sony should "hire an American marketing person." Same with their VAIO line of computers that even Steven Jobs praised, saying they used it as a model for their products. Point is, when Sony has a great product, be it a TV, phone, laptop, or reader, it does not promote the product or make it widely available. Even the WSJ saw this. It is almost as if they are embarrassed to make waves, so they make their products languish. The funny thing is that the leading handsets, iPhone and Galaxy, use Sony imaging technology, from the slow-mo features to the sharp megapixel chips.
  • What I love about the Sony tv that I use is that the TV remote can be used for controlling the ps3, ps4, and ps5, all good blue ray players
  • @iceflower7004
    We bought a Sony tv recently, and it’s amazing. It was only slightly cheaper than entry level oleds, but it’s super bright and there is very little blooming. We are very happy with our purchase. We could have bought a Hisense, but those are notorious for breaking after a few years
  • @wmalden
    My “daily driver “ is a 1998 Mitsubishi 32” CRT TV. Still works perfectly.