Food Theory: McDonald’s SECRET Plot to Kill Starbucks! (CosMc’s)
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Published 2024-01-14
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McDonald’s has been around since the 1940s, and, sure, they’ve always been innovating. From the Big Mac to the Filet-O-Fish to the Shamrock Shake to the recent viral Grimace Shake, the company knows exactly how to market its products. But, now in 2024 McDonalds Corp has decided to start an entirely BRAND NEW fast food chain called CosMc’s. But why, loyal Theorist? Why start a new chain? Well, it’s all in an effort for Ronald McDonald to wage a coffee war against Starbucks and WIN over young consumers.
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Credits:
Writers: Stephanie Patrick and Brett Turley
Editors: Tyler Mascola, Shnaia "Naya" Llamera, KL Allen, and AbsolutePixel
Sound Designer: Yosi Berman
Thumbnail Artist: DasGnomo
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All Comments (21)
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Former McDonald's employee here ( I quit for college). We absolutely HATED the Grimmace shake trend. We had so much supply because people kept ordering it. People were making messes in our lobby. The shake machine nearly completely broke because of it. Adding those shakes onto our list of things to make really ruined serve times.We rejoiced when we finally ran out and the promotion ended.
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We'll miss you matpat, thanks for everything
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I usually have Theorist videos in the background while I do stuff. Especially if I'm cooking, I have Food Theory in the background. It's gonna be very different not hearing Matt, but it'll be an honor to watch Santi make these videos. We're gonna miss you, MatPat
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15:06 the whole automation thing actually is concerning in some ways imo. As someone with food allergies, it makes it more difficult to ask allergy questions, such as what cooking oil a restaurant uses, unless they have a full ingredient list available at the kiosk. (Which I’ve only seen at one specific restaurant off the top of my head)
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As a Mcdonald’s employee, I appreciate this episode as one of the last with the great MatPat, we’ll miss you 😢
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As a McDonald's employee, I am grateful for being featured in a business that was featured in one of the last MatPat food theory videos
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I love this editing.
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2:46 😂 “…No one’s really rooting for.
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I absolutely love the "9 theories remain." Majora's Mask is literally tied for being my favorite game of all time. Thank you MatPat, for all you have done for the internet. You truly are legendary.
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I think that part of the reason why McCafe failed to reach expectations is because it failed to separate itself from McDonalds. To me, McCafe was just what they called their coffee menu. In my mind, McCafe similar to the Dollar Menu not really a separate brand but just a "separate" menu, and, following that logic, it would be weird to have a McCafe stand alone restaurant just like it would be weird to have a Dollar Menu stand alone restaurant.
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I honestly really like the breakfast items from McDonald’s. They taste much better than the normal menu items 😭
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Matpat you honestly got me through a lot man. When I would have a bad day I’ll put on one of your theories and feel so much happier. Thank you for those memories
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Im surprised that MatPat hasn’t been cancelled by McDonald’s by legally discovering their secrets
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Important to note that McCafe actually started in Australia because big chain coffee stores don't really work here - you can see that from the limited amount of Starbucks around. We have a more specialised coffee culture, so it was built as a way to bridge that gap - but still didn't live up to our local cafes - just became a drive-though option mostly. CosMc's looks really cool, hope it ends up in Aus soon!
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as a prev mc employee - ill say i worked at a Mcdonalds.... that had their normal coffee, and frappes - there was never a sign saying they were specifically 'mc-cafe' or whatever
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Now the coffee machine is broken😂😂😂 2:12
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Definitely gonna miss Matpat, but I’m totally going to watch every single video Santi makes
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As someone who worked at smoothie king I remember us being told that it costed about 25 cents to make a Large strawberry smoothie but the smoothies would sell for like 10 bucks. The amount of profit they make for barely anything is astounding.
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I love how he teaches us stuff like marketing strategies or nueroscience. Very educational. 👌
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This explains why Boba or Bubble tea stores are so popular in the UK; fun, colourful and customisable drinks that you want to take pictures of
