The Making Of Roddy Ricch's "The Box" With 30 Roc and Dat Boi Squeeze | Deconstructed

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Published 2020-02-06

Roddy Ricch’s “The Box” has gained insane popularity after the release of Roddy’s debut album, 'Please Excuse Me for Being Antisocial.' It has spent a total of four weeks sitting at No. 1 on the Billboard Hot 100 and even sparked a slew of viral memes around the song’s “EHH-ERR” sound. Genius recently sat down with 30 Roc and Dat Boi Squeeze, the producers of the hit song, to break down how it all came together.

Read more on Genius: genius.com/a/the-making-of-roddy-ricch-s-the-box-w…

Read all the lyrics to "The Box" on Genius: genius.com/Roddy-ricch-the-box-lyrics

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All Comments (21)

@genius 4 years ago

what is the correct way to spell ehh-err? go
@sixunofour6059 4 years ago

Melody plays for split second. Genius: Ight, play the slow mo cinematic.
@88coolerbeats13 4 years ago

So Roddy Ricch himself is the mastermind behind the ehh-err sound
@CollinBarlage 4 years ago

"Good luck trying to make this 808" 808 sample plays, perfectly isolated in a high quality video
@dnooup9807 4 years ago

“Let the artist rap” that’s a real producer right there. Learn ya craft and you’ll get there y’all
@zesldn 4 years ago

“ he really freaked on the hi hats” 2 step pattern with 1 roll
@TheRealOne426 4 years ago

1:26 SRX ORCHESTRA preset is 'Bad Ending' Make sure to turn off TONE SWITCH '2' '3' '4' The reversed 808 isn't reversed, its clicked in with 64th notes and an ascending velocity my pleasure
@jurajkadasi324 4 years ago

Imagine that your friend only does the simple hihats pattern but you have to put him as a co-producer
@lekkixalxo7066 3 years ago

These dudes acting like they introduced 808's.
@Thehintercast 4 years ago

The energy in these guys is untouched.
@Zachattack199943 4 years ago

They actin like we don’t know how to do "reverse" 808’s.
@chrisbarnes3469 4 years ago

"I can't show ya'll the 808 pattern" shows us the 808 pattern
@mamthapaul1903 3 years ago

That dude was proud of this Hi-Hats 😆
@otrrsuns3t 4 years ago

"I can't pull that up'' Literally shows the pattern showing it's a 808 roll with velocity variance
@JFkendama 4 years ago

“he really went a freaked the hi hats” simple hi hat roll lmao
@livingcodes9858 3 years ago

why are they acting like Einsteins of fl studio
@boogie4769 4 years ago

Ok, so with the reversed 808 it is just a crescendo in 64th notes. They act like it’s a secret.
@xtdboy6959 4 years ago

The Making Of Chief Keef's "I dont like" With YOUNG CHOP
@DatDaDatty 4 years ago

i like the timing for the "ehh err" on the car doors in the beginning
@gurnoordhaliwal3389 4 years ago

10% of comments: EEE UUU 90% of comments: preaching and debating about how the producers made the reverse 808