The AI Effect: A New Era in Music and Its Unintended Consequences

I think that another effect of this is that a minority of people will value small local bands playing live even more. It’s the human connection that will matter. They’ll be the people who care.

Two weeks ago Boris Elgadsen won the Sony world photography award for a piece titled The Electrician. He forfeited the award because the work was AI generated and submitted it to prove the competition couldn't deal with art made by that means.

Universal could fracture the streaming services by pulling their content, Spotify could generate their own artists, etc etc. The truly sad part is that none of it has anything to do with music and music making.

End of the day... we have gone through a cycle of so much processing on vocals that the AI versions are competitive. Time for organic vocals to be considered a positive thing.

Actually my favorite part of this video is when Rick said..”you know why? Cause people don’t care” haha. It’s so unfortunately true. Music has become background decoration for peoples 24/7 TikTok lives. Outside of a small handful of actual music lovers, most people have no idea what instruments make what sound. It’s being cut from all education by our Government. I am visualizing a scene in my mind from 2112 but it’s our future, where he finds this weird stringed instrument…

I'm really hoping this will be an ultimate win for the artists who are fantastic live and whose fans like to see live, raw, imperfect, and human music.

The fact that current artists like Drake have been heavily processing their voices through Auto-tune and everything else that makes them sound like a computer has come back to bite them in the ass. It's made it REALLY easy to clone their voices through these AI programs.

I love and admire the way talented HUMAN BEINGS put words together in a song, poem, or book that connects me to them because my journey is reflected in their works. I can't imagine a computer resonating with me in that way.

I’m not a pro musician, I play guitar in a cover band, mainly rock, classic metal. I have to admit that the possible future scenario that this new technology may cause scares me. I’m quite frustrated by the idea that hours and hours of practice, dedication, passion may be overwhelmed by a machine… On the other side I still believe it’s worth keeping on investing my time in such a brain stimulating activity as music. Playing an instrument it’s much more than just producing a sequence of notes. Playing in a band, the confrontation with other musicians is a very powerful way to became a better human being.

I did a gig on Sunday in London. In a venue with 100 people. There was 3 bands, all great. The 100 people were happy, they were smiling, some were emotional. We had great conversations with the audience afterwards, we shared drinks. I spent 45 minutes with music student nerding about my drumming. We sold CD's (Fucking CD's!!!!!!) and books about the record we just released because people wanted to support us. AI will NEVER replace that. Never.

Honestly if we're gonna be living in a world where actual musicians with emotion, passion, talent and hard work are replaced by something artificial with no meaning, and people even accept that, I won't want to live in it.

This Ai is distorting our sense of what’s real and what’s not. And you can’t even tell what’s different. It’s hella dangerous.

I could imagine this bringing more meaning to a band performing live right in front of you, because it’s completely certified REAL

This is one of the most fascinating videos you have ever made Rick. Crazy times we’re living in

This was one of the best Beato-AI videos yet. I can hardly tell the difference!

So far there's one interesting use case. HYBE LABELS (Korean) used their artist's ai voice to create 1 song in 6 languages. song is called Masquerade by MIDNATT. Maybe it's a no brainer to come up with that usecase for them since Korean music scene always puts effort in making their songs reach a wider audience, whether by adding more English lyrics to their Korean songs, or making Japanese or English versions of their songs.

"Kurt Cobain would never use vibrato like that." Spot on, Mr Beato!

I'm a classical guitarist who constantly makes minor mistakes and recovers from them. My tempo may speed up or slow down. I play brunches and stuff like that. I don't get paid much, but I am a human being giving you pleasant music and you can watch me do it. I show up with a classical guitar, a coat and tie, a notebook, and nothing else.

Great video. It’ll even affect live music as AI plugins will simply change the tonality of a singers voice on the fly. I agree that people will probably always want to feel the awe that comes with experiencing real talent and will look for ways to differentiate between real voice and AI voice. Interesting times.

Great job Rick being on the cutting edge of this. My day job is in IT/SecOPs and I just went to a security tech convention 3 weeks ago and your predictions are sound, Chatgpt was a keynote topic and ever present in conversations . The genie is out of the bottle. I agree with @FunnySongGuy. My son is in a smaller market so his originals group has struggled but what I have heard in the past few years is that live performance is making a come back and authenticity is important... at least to some people. Only time will tell if the human connection will prevail. With good seats to see Garth Brooks in Vega going for $1000 plus? The story's not over yet!