how the internet killed creativity

How the internet killed creativity video essay

The internet has given us some really great things. From online video and music, to 24/7 news, there is a lot to love.

But, at the same time, with so many voices all begging for attention, the only way to really get any traction is to fit into these formulas that have developed over the years. Videos have to be a certain way, music has to have these chords in this order, jokes have to have this punchline, etc.

In the early days, people just did whatever they wanted. And we got... well, a lot of trash, but also a lot of great stuff as well.

Those days are over, unfortunately. Everyone wants more content, faster, and the only way to keep up is with the aforementioned
formulaic content.

This video was a kind of experiment for me. I wanted to make an entire video in After effects with no cuts. Some of the camera movements could be better, but I ran out of time. Sorry. I'll do better next time.

Fun Fact: The full canvas for this video is over 100,000 x 100,000 pixels.

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